The person behind the account for @gpc_outdoors, a Rio Grande Valley outdoors and seasonings brand, stopped mid-shopping run to break down a yellow sale tag that didn’t quite pencil out. His verdict, delivered dry: he’d take the two for four.
How Is This Arizona Tea Promo a Deal?
@gpc_outdoors is standing in front of a convenience-store cooler, phone locked on a stack of Arizona Iced Tea—the famously stubborn 99-cent brand. Under the cans is a yellow sticker advertising two cans for $4, or $1.49 each. One can see the issue right away, but it’s not all it seems.
“I may not be the smartest guy in the world,” he says, “but two for four or $1.49 each.” Looking more closely at the video, all the cans are the same 22-oz size. There is also a yellow tag below showing “2 for $2.75” for the Arizona juice varieties.
He works it out on camera, deadpan. “So I guess times two that’s $3, and, uh, buy two it’s four.” A beat. “Think I’m taking the two for four.” But it looks like he hadn’t looked closely enough.
The clip doesn’t accuse the store of anything nefarious; in fact, it’s likely just a simple employee mistake. The tag shows two 34-oz bottles for $4, so that tag he’s joking about is likely just misplaced.
‘Arizona Is Supposed to Be .99 No Exceptions’
“The ‘2 for $4’ sign clearly says it’s for the 34oz drinks…and you’re looking at the individual prices for 22oz cans. … The sign is probably just in the wrong spot,” said one commenter.
Though it seems a bit much, and a little snitchy, a few people suggested reporting the store, with one person writing, “There is a [1-800 number on] the back, they can’t be more than $0.99, if so, they will lose the supply; report them.”
Yellow Sticker Shock
The “multi-for” pricing trick is an old one, and consumer watchdogs have warned about it for years. In a long-running critique of drugstore “2-fer” tags, MousePrint noted that stores advertise offers like 2 for $10 while quietly indicating in small print that a single item costs more, sometimes significantly more than the sale math implies. Grocery-aisle guides push shoppers to check the unit price over the headline: as one recent Yahoo primer put it, a “2 for $5” deal might seem great, but not if the unit price is still higher than a regular-priced competitor.
Arizona’s decades-long stasis in pricing is the stuff of legend in how it’s been able to keep it the same after all these years. Founder Don Vultaggio has somehow, some way kept the famous 22-ounce can at around 99 cents since 1992, telling TODAY in an August 2025 interview, “We’re trying to hold the line” as aluminum tariffs eat into margins.
Subplot News reached out to Arizona and @gpc_outdoors via email. We will update this story with any responses.
@gpc_outdoors I may not be the smartest man in the world, but I’m not gonna pass up a good deal. 2 for $4.00 or $1.49 each. I’m getting the 2 for $4.00. lol. Who’s at fault Strips/7-11 or Arizona tea? #ragebait #drinkarizona #stripes #711 ♬ original sound – GPC Outdoors
