If there’s one thing that people seem to agree to on an almost global scale, it’s that grocery shopping has become too expensive. High-quality meats, in particular, have plenty of shoppers glancing twice at the price tag.
One man took his camera into the meat aisle to show the rest of the country how bad things were getting.
‘Something that’s absolutely freaking disgusting’
A Canadian content creator (@some_guy_just_exi) shares footage from inside a Sobeys meat aisle. His video has more than 22,000 views.
“I’m currently in Sobeys right now, and I’m gonna turn the camera on and show you something that’s absolutely freaking disgusting,” the creator says.
He then flips his camera away from himself and toward a $52 steak and a $50 steak.
“I’d had to buy three packs of this to feed my family,” the creator says. “$52, $50. So if I bought 3 packs it would be $150 just for one freaking meal.”
The creator calls out Sobeys at the end of his video for being “always the most expensive place around.” He demands an explanation from the chain.
“Why is it?” he reiterates in his caption. “Sobeys is the most expensive place out of every place you can go shopping.”
Viewers in the creator’s comment section seemed to share his dismay, with several advising shoppers to seek out local options instead.
“I refuse to buy that from a store,” one viewer wrote. “Support a local farmer butcher shop.”
“I go to the local farms now,” another commented. “Higher quality and at least I get to pick the exact cut. If I’m splurging on steak I want top tier.”
What does steak cost in Canada?
Steak prices have climbed sharply in recent years. CP24 reported earlier this year, citing Statistics Canada data for April, that beef striploin averaged $42.42 per kilogram—up $9.61 from a year earlier. Top sirloin averaged $28.94 per kilogram, and rib cuts averaged $30.46.
Supply appears to be driving the increase in prices. CP24 also reported that beef prices were up almost 14% year over year, and cattle prices were up nearly 20%. The piece cited “historically low supplies of cattle in both Canada and the U.S.” It said that, according to industry experts, it could take one to two years for increased supply to translate into lower prices.
While it’s unclear whether Sobeys prices are the highest among its competitors, they are in a higher bracket.
A 2026 Daily Hive comparison of 10 grocery staples found Sobeys had the highest pre-tax total in both 2025 and 2026. While steak was not one of said staples, the total was higher at Sobeys than it was at alternatives like Loblaws and Walmart.
For ground beef, Walmart’s price point was $8.95. Sobeys’ was $9.99. Loblaws’ was $11. Prices also appear to vary by store location.
A 2025 Narcity comparison of 11 staples at four chains—Costco, Loblaws, Sobeys and Walmart—put Sobeys second-highest on basket total at $127.59, behind Costco at $165.89. Sobeys also had the highest total when prices were adjusted for size.
@some_guy_just_exi
Subplot News reached out to the creator via TikTok comment, and to Sobeys via email.
