Diana Umana

Diana "ladidai" Umana is a content consultant, multimedia journalist, and creator based in New York City, known for innovative work at the intersection of music, technology, and the creator economy. Her work has led her to partner with TikTok, NYLON, Amazon, TIDAL, and Business Insider. A multi-genre songwriter from Yonkers, New York, her music has been licensed to Fox, NBCUniversal, BET, and Warner Chappell. She led content and social for HRDRV and nonprofit Gender Amplified, then spearheaded strategy for Ashanti's onchain music collection — $100K+ sold in a single day in March 2022. In 2023, she co-launched the Amazon-recognized "Hear Us Out" podcast. In 2024, she completed the inaugural ONE Creator Lab. In 2026, she joined as an inaugural member of the USC Charlotta Bass Journalism & Justice Lab Advisory Board.